Marketing Eye

Tuesday, 08 February 2022 11:08

Nature's King - Health | Consumer Goods

Health Sharing Group Pty Ltd, registered with ASIC in Oct 1989, is a Sydney-based wholesaler devoted to the development and promotion of Australian-made products. HSG’s insistence on creativity and quality has resulted in HSG becoming the fastest-growing player in this industry.

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Published in Retail Marketing
Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided.

The process that lead to the new content strategy began with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.

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Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.

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Tuesday, 11 August 2020 14:36

Crystal Clear Ear - Healthcare Marketing

Crystal Clear Ear is a dedicated ear cleaning clinic in various locations throughout Melbourne consisting of 16 Div 1 registered nurses. They have a specialized competitive edge, which is microsuction a gentle water-free removal of ear wax, dry skin and foreign debris from ears.  Crystal Clear Ear hired Marketing Eye as an outsourced marketing agency to develop a marketing strategy and refresh their branding. 

The marketing strategy implemented by Marketing Eye was focused on brand awareness, which was achieved with the creation of advertising posters and social media campaigns. Marketing Eye designed several pieces of marketing collateral to reflect Crystal Clear Ear's modern approach. 

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Tuesday, 11 August 2020 14:28

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users. Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  

To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a microsite to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged achieved brand awareness, name recognition and developed a fresh brand identity.

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Thursday, 21 May 2020 09:10

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and redevelopment of the website was undertaken, to match the new branding.


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Monday, 11 May 2020 16:53

DentiCare - Medical Supplies

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

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Tuesday, 02 July 2019 09:52

Women's Health - Health

Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organize and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events to help promote the brand and increase brand awareness and excitement.

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Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest Medical Enterprises is one of the biggest medical device companies for DVT devices in the United States.

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Thursday, 30 August 2018 03:43

AllHealth Choice - Healthcare

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek new branding and collateral that perfectly compliments there technology platform. Marketing Eye also created a mordern and easy to navigate website that has a user experience that made it simple for clients to find out more about the company and their technology.

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