Marketing Eye

Tag: hashtag

Hashtags are one of the most effective tools that can be utilized on Instagram to grow your following, increase engagement, and drive more traffic to your website. When used correctly, they can help you reach new audiences, get your content in front of more people, and even increase your chances of being featured on the Explore page.

Published in Expert Marketing Blog
Monday, 31 July 2017 10:30

The Epoch of the Hashtag

The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.

Published in Social Media
Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips.

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing