Marketing Eye

It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried everything? A marketing strategy can help your business reach its full potential. Strategic marketing is all about aligning your marketing efforts to the vision and goals of your business, using an in-depth approach to achieve your business objectives. Business leaders don’t often have the bandwidth to invest time into building a strategy. That’s where Marketing Eye Atlanta comes in. Marketing Eye Atlanta is the ideal marketing partner for small to medium-sized businesses that are looking to elevate their operations.

Published in Marketing

Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind. 

 

Published in Marketing

The most exciting aspect of starting a business is seeing all of your ideas, dreams and hard work come to life. Now that it’s up and running, you need customers. When you’re starting, you probably don’t have a marketing team (or the budget to pay an internal marketer) to help generate leads and get the word out about your product. Making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss some of the benefits that an outsourced marketing team provides.

Published in Marketing
Wednesday, 20 February 2019 12:38

The Best Sales People Are Introverts

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

Published in Management
The pressure of growing your business is insurmountable with the number of areas that each business has to consider. 

As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.

I came across a company recently that sparked my attention:Kabbage.

Published in Entrepreneurship
There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way.
Published in Entrepreneurship
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Insights into entrepreneurial adventures are never dull
Published in Entrepreneurship
Monday, 21 March 2016 14:50

Why Everyone Should Fail

What ever you do don’t be afraid to fail!

Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger.  It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try” 

Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
Published in Culture
Friday, 12 February 2016 08:18

Want To Gain a New Perspective on Marketing?

Working in marketing requires you to be on your toes and knowledgeable about different subjects and ideas. Dr. Seuss once wrote, “The more that you read, the more things you will know.” Reading a book allows you to get a crash course in almost any subject without stepping foot into a classroom.

We love reading here at Marketing Eye, so we put together five books that would help any professional gain some new ideas and perspective.
Published in Marketing
Wednesday, 10 February 2016 08:53

The Mind of An Entrepreneur

Marketing Eye speaks to hundreds of entrepreneurs seeking to grow their businesses every year. Some entrepreneurs are able to achieve growth successfully, and this is because they have a business plan, goals, and a marketing strategy in place. Even though the people we speak with have good intentions, they seem to rely more on luck than a strategic approach. 

Then of course, there are the dreamers who do nothing more than talk about their aspirations and never act on their aspirations. Being an entrepreneur takes a lot of fixed determination, bravery, and thick skin. There are a lot of people that want to see you fail and think that you can do it. Prove them wrong! For an entrepreneur, that's all part of the parcel, and what motivates us to actually deliver upon what may have first started out as just a good idea.

Below are a few things that motivate entrepreneurs to start their own business.
Published in Entrepreneurship
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