Marketing Eye

If voice search optimization isn’t a part of your SEO strategy, it’s time to change that.

More people than ever are now speaking into their watches and phones and are increasingly becoming reliant on them. With the addition of smart speakers like Google Home and Amazon Echo, we are experiencing a voice search revolution. According to Perficient, 55% of users use voice search to ask questions on a smartphone. The ease of speaking into a phone and getting an instant response is unmatched – no typing or spelling mistakes necessary, just say what you need, and you’ve got your answer.

Marketers must create content that is optimized for voice search. With competition becoming increasingly intense, you don’t want to be at the bottom of the voice search SEO ladder. In fact, you don’t even want to be second. Voice search, for the most part, is a winner take all system, and much like Highlander, there can be only one.

Here are our top 5 strategies for improving your voice search SEO:

Published in Marketing

(Source: Followed App)

Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts.

Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks like small businesses are catching up really fast as well.

Google My Business, in a nutshell, is a free SEO tool offered by Google that helps you get your business registered and discoverable in local search results and Google Maps. You can also manage how people will view your business.

You can add your business namelocationworking hourscontact number, website address, and even link your Google Play Store app if you have one. Google My Business uses all of this info to make it super easy for potential customers to find your business.

Published in Marketing
Friday, 27 September 2019 15:58

Google Turns 21 Today

Today, September 27, 2019, everyone’s favorite search engine turned 21 years old. What began as a merely an idea, a paper published by Stanford PhD students Sergey Brin and Larry Page called “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, has become a multibillion-dollar company and the most popular search engine by a wide margin. Not only is it a search engine, but Google has its own browser with its very own suite of services like Gmail, Google Docs, Sheets and cloud storage with Google Drive. In a matter of merely 21 years, Google has become the primary way that people search the internet. How did this happen? Now that Google is of legal drinking age in the US, let’s take a look at how they got where they are today.

 

Published in Marketing

The right environment is crucial for a productive workplace. Workers, especially those in stationary office settings, need to be exposed to a stimulating atmosphere that is both comfortable and encourages creativity. We commend these five companies for providing their employees with eye-catching architectural conceptions, charming private areas, inspiring décor, and overall unique workplace designs. Read on for inspiration or see how you can be the next office design influencer!

Google (Zurich, Switzerland)

Published in Culture
Tuesday, 01 May 2018 09:45

Mastering the Art of the Google Search

Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.

Published in Marketing
Wednesday, 27 December 2017 13:30

Start Building Your Search Strategy

Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.
Published in Marketing
Tuesday, 28 November 2017 15:34

A Smarter, Better Marketing Tactic

Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
Published in Marketing
Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Published in Marketing
Friday, 12 August 2016 08:58

How To Be the Lady Gaga Of Your Industry

One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
Published in Marketing
Friday, 29 July 2016 14:00

1st Results Page Or Bust On Google

So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Published in Website Development
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