Marketing Eye

Displaying items by tag: Golf

Five years ago, I was invited to play in a Pro-Am on the Gold Coast, and as a casual golfer, realized that I needed some coaching to ensure that I didn't embarrass myself.

Wednesday, 10 February 2010 18:46

Practise Unfortunately Does Make Perfect

It makes me cry to think that I can’t be a ‘natural’ at everything I do because god I want to be!
Published in Marketing
Monday, 01 March 2010 01:02

Gatorade Dumps Tiger

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.
Published in Management
Saturday, 10 April 2010 01:08

Tiger out of the woods

Congratulations to Tiger Woods for getting out there and playing great golf.
Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Published in Mellissah Smith
Monday, 19 April 2010 00:47

Norman and Tiger on par

The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody.
Monday, 04 January 2010 20:26

2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

Published in Mellissah Smith
Friday, 19 February 2010 22:29

The Tiger Script – You Be The Judge

Good morning, and thank you for joining me. Many of you in this room are my friends. Many of you in this room know me. Many of you have cheered for me or you’ve worked with me or you’ve supported me.

Published in Mellissah Smith
Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.