Marketing Eye

Tag: goals - Page 3

Monday, 07 July 2014 00:00

16 Lessons I Have Learned This Year

There have been many lessons I have learned this year; some the easy way and some the hard way.

The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.

I have learned:

Published in Marketing
Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.

It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.

Published in Marketing
There is one thing that employees can learn from a Navy Seal that will be life changing - and that is to make your bed every morning to perfection. By completing this task, according to Navy Admiral William H. McRaven, who gave a talk to 8000 graduating students from the University of Texas last month, you would have completed the first task of the day.

I watched the video of his speech that clocked up 1.7 million views in 2 weeks on YouTube a few weeks ago and was inspired.

Of his 10 Life Lessons From A Navy Seal, here are 4 that resonated most with me:

1. If you want to change the world, start off by making your own bed. This makes perfect sense to me as once you have completed this task, it is easier to complete others. It also signifies that its the little things that we all have to do in our lives that at times we may see as pointless, that are instrumental in helping us achieve our goals.

2. If you want to change the world, find someone to help you paddle. You cannot do it by yourself no matter how good you think you are. Working as a team can help you accomplish things more quickly and effectively, keeping employees accountable to each other and increasing motivation to achieve the end goal.

3. If you want to change the world, don't be afraid of circuses. This means that you should not be afraid of failing and the repercussion of that. There will be times where you fail and as McRaven says, it will be painful, discouraging and will test you to your core. The ability to get through this and know that not only have you come through to the other end, but there will be more circuses in the future, will make you stronger and more determined to succeed.

4. If you want to change the world, don't ever, ever ring the bell. Giving up means you won't have to have any more circuses and it will give you immediate relief from the pain or challenges you may be facing, but if you do this, you will have the same situation pop up over and over again in life and you will do the same thing - ring the bell. It is impossible to succeed if you keep ringing the bell.







Published in Marketing
It was 8pm at night and as we boarded the plane at La Guardia Airport in New York, Maikayla (#24yrold), our 24 year old President of US Operations, started a conversation about the things we are not doing as a business to get clients.

Marketing Eye Atlanta has gone from startup to multi-million dollar company in over a year of operations. The company provides SMB's with an ability to have a qualified outsourced marketing department for an investment that any business that has opened their doors can afford.

The goal post has changed from the original business plan of 1,000 clients over 5 years. Our sales targets have been moved by 2 years and now the entire team is in a spin working out how they will achieve this goal in 3 years. 

It's an ambitious task, but one that is doable and if something is too easy, then it won't be as rewarding. Stretching ourselves and pushing limits, dreaming big and opening doors, is something that will keep everyone in the game.

Maikayla's thoughts:
I sat in my office and looked up on the wall. 

As I read each of my team members three (3) goals that each of them wrote down for the next two (2) years - I felt proud. Of the three, each of them have one crossed off as of February 1, 2014. What an achievement! I feel blessed that as a team, we were able to achieve this for them and they did it all within 3 months.

Then I looked at mine.

Published in Mellissah Smith
Monday, 04 November 2013 08:42

My world is getting a little more clearer

I realized on the weekend that I have been fooling myself. In my mind, I have told myself that everything is fine and as it should be - but the reality is that it isn't. There are things that are not being done or are not going ahead at the rate I would like them to - and that's just my personal life. 

In business, its a huge mistake as a small business owner to not be on your game. I put things that pop up, to the way-side - and pretending that they never happened. Constantly, make other things priorities over things that should be at the top of the list and I still don't trust my gut instinct - because if I did, my life would be easy.

We are all in this game to win; whether it is creating a lifestyle business, building an international empire or making huge profits. 

Published in Management
Tuesday, 01 October 2013 07:46

Are you ambitious enough?

Last night I caught up with my good friend, recruiter Michelle Fish, a new friend Chocko Valiappa and a couple of other people. 

As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate. 

Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.

He said:

"I am level headed and connect well between my head and my heart"

"I need to celebrate my highs more"

"I have discovered myself, but not other people"
Published in Management
Monday, 03 December 2012 18:20

How to get the best start to 2013

“If you focus on results, you will never change. If you focus on change, you will get results.” Jack Dixon.

I woke up this morning feeling a little bit down.

The year has gone so fast – yet, I feel as though I have done so little. I have been chasing my tail trying to accomplish so much – yet, my ‘to do list’ seems to be getting longer and longer. There is so much more to be achieved, but with only 27 days left to the year, it looks as though I have literally run out of time.

Apparently, I am not alone.

Small business owners the world over struggle to fit everything in to their daily schedule – with this time of year marking a time where the scoreboard comes out and crosses begin to appear, with thick red markers firmly reminding entrepreneurs that they have not done enough hard work or scored the goals they needed to win the game.

But do entrepreneurs ever really ‘win’ the game? If you are anything like me, you keep changing the goal posts and every time you get close, you shift the posts just that little bit further. 

Published in Mellissah Smith
Tuesday, 10 May 2011 17:36

When the time is right, it's right!

Has anyone ever said to you before "when the time is right, it's right"?

I have heard it a few times and I have to say, it's exactly that. I heard it, but I didn't 100% believe it. Is the time ever right?

In life, whether it's falling in love, buying a house, moving to the country, or going on a holiday - timing is typically everything.

Whereas in business, a lot of different areas need to fall into place for the timing to be right. For instance, if you want to expand, you have to have the right processes in place, finance in order, marketing strategy ready to go and people. For all of these things to be 100% in place is near impossible. Right? Wrong.
Tuesday, 18 January 2011 19:56

The best is yet to come

Ever feel that you have a little more in you even after you have given something all you have got?
Published in Marketing
Page 3 of 4