Marketing Eye

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

Published in Marketing
Established in 1922, Lockwood Partners is a leading firm of accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result, Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals in the financial industry. With Marketing Eye's graphic design services, we have redefined Lockwood Partner's branding position and given them a fresh new look. Lockwood Partner's new website reflects their modern and professional approach to accounting services. In addition to the new website, Marketing Eye has also developed email marketing campaigns, social media marketing, bus advertising, and a company newsletter. 


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Published in Portfolio
Tuesday, 11 August 2020 15:43

Principal Partners - Financial Planning

As a leader of guided wealth, they needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne. Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a complete overhaul of their website, the creation of marketing collateral highlighting their services, and public relations services to increase brand awareness. 

As part of the branding design, new business cards, brochures, stationery and email signatures were developed. These assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.



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Published in Portfolio
Monday, 20 July 2020 14:23

Magma Capital - Finance

Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.




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Published in Portfolio
Thursday, 30 August 2018 03:22

Fiscal Solutions - Finance

Fiscal Solutions' team works closely with family offices and their professional advisors to support and implement plans aligned with family goals so that our clients can spend their time where it matters most. From accounting and administrative services to financial consulting, Fiscal Solutions provides completely independent financial insight and support at the highest level. Marketing Eye created a very modern logo and brand collateral to help brand awareness and make the brand stand apart from other finance businesses in the sector.

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Published in Portfolio