Displaying items by tag: Experiential marketing
Today’s customer is all about the experience. From the very first interactions with your company’s branding to the final sale, companies need to provide a branded customer experience that will leave a lasting impression. An experiential marketing campaign takes the idea of a customer experience one extra step, by providing an experience. Experiential events can tell you a lot about your customer base, especially regarding what kinds of things they might engage with. Below, we cover the basic elements that your experiential marketing campaign should have.
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those attempts do not work anymore. Consumers today are heavily drawn to things with extreme value, to build a relationship that goes deeper than the surface level can carry a relationship with your customer a long way. Brands are starting to put far more emphasis on developing brand loyalty and creating lifetime customers. One of the ways that they are going about this is experiential marketing.
Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe on Commercial Road in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked.
It wasn't a great start to the day.