Marketing Eye

Displaying items by tag: entrepreneurship

For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.
Published in Entrepreneurship
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a child in a candy store, except the store is seriously large and even if I stayed there a lifetime, I would never get to experience everything it has to offer.
Published in Marketing
Thursday, 14 June 2018 09:49

The untethered soul of your business

Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
Published in Entrepreneurship
I was reading Gwyneth Paltrow's Goop Magazine the other day and a headline stuck out which resonated with me. "You need to be able to own your fears, and you need to be able to own your desires. You cannot outsource feelings."
Published in Entrepreneurship
It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their industry.
Published in Marketing
As an entrepreneur, I have found that being a woman has been hugely advantageous to our business and continues to drive our business to new heights as it opens more doors than it closes.

While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.
Published in Entrepreneurship
There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 
Published in Entrepreneurship
I had a humbling experience today and I want to share with you just what that meant to me as an entrepreneur and founder.

Marketing Eye has been around for more than 10 years. We were not an overnight success, but have steadily grown a very successful business in Australia and in the US (Atlanta, Dallas, Seattle, Denver).

Building a business has never been easy and every single time I think that its got its groove going, I am awakened with a rude shock. It seems that the business is always growing, changing, adapting and needing a new influx of ideas or improvements in the way we do business.
Published in Management