Marketing Eye

Tag: Entrepreneurs Organisation

A week of discovery in one of the most beautiful countries in the world, Argentina, has led to a new discovery of my own: that the world is full of surprises.

Caught up in the hustle and bustle of a city that boasts more than 14 million people, Buenos Aires is the hub for the world’s best polo players, Malbec wine, salsa dancers and beef.

You cannot live by normal rules if you travel to Buenos Aires, because the city simply won’t let you.

From the availability of buying the Argentine peso at a rate that is not less than half of what you would get buying it on the street, to the ability to eat at a reasonable hour – Buenos Aires asks you to take a risk, and that’s what the 400 entrepreneurs who graced an EO conference at Alvear Palace do every single day.

Published in Mellissah Smith
Thursday, 14 January 2010 20:01

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.
Thursday, 14 January 2010 20:00

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.

When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.