Marketing Eye

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Just like technology has grown and changed over time, so has customer service.
Wednesday, 03 August 2016 11:31

The Importance Of Knowing Your Audience

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Tuesday, 16 February 2016 09:40

How To Create An About Page That Stands Out

Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself.  It can feel like bragging but remember most people are reading your about page to learn about you. They want to know who you are, if you can be trusted to do what you claim, and if they can connect with your brand on any level.
Published in Marketing
Failure is inevitable and mostly out of our control. Nobody actually sets out to fail? I certainly don't. But it happens, a little more often than I would like.

I fail at many things: walking my dog each day, keeping all employees engaged 100% of the time, communicating the value proposition of our business when we have severely over serviced, keeping a timesheet, and letting go.
Published in Marketing
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