Tag: engagement - Page 3

Are you treating customers like leads? Today’s customers are not interested in partnering with a company that will treat them like another number. The customer journey needs to be optimized to include everything your audience needs, whether that’s educational content, product demonstrations, or access to your sales team to discuss what they need. First, you need to develop a stronger lead generation strategy that will draw leads and provide value to where they are. Below, we have four ways to build a better lead generation strategy. 

Nurturing leads is one of the biggest responsibilities marketers have in their relationship with the clients. While the process can look different each day, it’s important to develop an approach that works through A/B testing and studying analytics. By developing a deeper understanding of what your audience is looking for, you can begin to truly nurture the relationship from the first point of contact to the conversion. Below, we have four tips for nurturing leads.

Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return on investment is, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.

What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.

When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Winning over prospective customers is never an easy task. You have to demonstrate that you are capable of delivering on what your product promises. Writing case studies are a perfect way to showcase your company’s ability to follow through on what you provide. A case study examines the customer’s challenge or pain point and what it took to get a solution. They can vary in length, but the case study should measure success using metrics that your client has agreed upon. A well-written case study shows the positive impact your business has on your customer base. Below, we discuss how to write a case study that will attract new leads.

Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.

Marketers tend to pour massive amounts of time and effort into specific content strategies, but they don’t always work out the way they are intended. Content is created to educate customers, move them through the customer journey, and relay the industry-specific information they need. But what happens if your content marketing strategy isn’t working? Below, we discuss three ways that your content strategy isn’t working and how you can address those problems.