Tag: education - Page 2

This week's publicity stunt by Jeff Bezos, the CEO of Amazon is nothing short of an award winning, revenue generating, share price drive guaranteed to ensure that less educated people who cannot see through this manipulative PR stunt, go out and either buy shares or purchase on Amazon ultimately making Jeff Bezos richer.

I sat down in a bar next to the Dean of Marketing at one of America’s most prestigious Universities, and we discussed the future in marketing.

I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.

As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.

I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?

As I sit at my desk in the Marketing Eye Atlanta office, I am surrounded by books; A Novel of Zelda Fitzgerald, Steve Jobs by Walter Isaacson, Fun is Good by Mike Veeck, The Girl in Times Square by Paullina Simons, Zero to One by Peter Thiel, The Art of Startup Fundraising by Alejandro Cremades, Start-up Nation by Dan Senor and Saul Singer, Scaling Lean by Ash Maurya, #askgaryvee by Gary Vaynerchuk and Tom Osborne on Leadership.

In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.

Below are some tips on how to take the extra step as a marketer.

What ever you do don’t be afraid to fail!

Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger.  It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try” 

Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.

The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

In agency land, it's getting very competitive. Not for clients, but to find the right staff with enough knowledge to be able to do the job.

A prospect asked me today about the profiles of some of our team. He thought that a few were a bit light on. What he didn't realize was that there is a huge, gigantic gap between skilled marketers and those with the paperwork.

I remember our meeting fondly. He walked up to me, introduced himself, and said, "what do you do?"

I replied, "marketing."

"No, seriously, what do you do?" he said with a smirk. "Nobody really does marketing, they do sales or something else." 

It wasn't necessarily what he thought, just what he said. He wanted to provoke a reaction and he sure got one! Within minutes we were firm friends, and he was officially one of my first friends I had met since I had moved to Sydney, the big smoke. We both kind of got each other coming from small rural towns in Australia.

We were also part of an organization named Young Entrepreneurs Organization, which was renamed years later to EO. He became my go to person for advice on everything from business, living in Sydney, where to eat and men. I could rattle off a new business idea, only to find he shot it down in a matter of seconds with logic or because he had heard it all before. I kind of appreciated that or at least when I gave it some thought, I would see his reasoning.

The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.