Marketing Eye

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Wednesday, 13 January 2021 11:40

Eastern DataComm - Communications | Safety

Eastern DataComm provides organizations with a cost-effective and streamlined solutions to suit their unique needs and challenges. With Eastern DataComm's technology, they equip cleints to meet the demands of tomorrow – seamlessly. Eastern DataComm's solutions go beyond the features and the capabilities of the products they install. They work hard to provide customer experience by delivering a complete turnkey solution to ensure smooth installations and full, coherent integration into your network. Marketing Eye worked with Eastern DataComm to develop a new website and new updated collateral to bring the brand to the forefront of their industry sector.


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Published in IT and Biotechnology

It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.

Published in Marketing

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Published in Marketing

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. 

Marketing Eye is working with Tellus to transform their website and overall branding.

As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.

As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.


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Published in Sustainability
Wednesday, 09 September 2020 15:35

Greenwave Bioscience

Greenwave Bioscience™ exists to elevate cannabinoid regulation to a science. Greenwave applies the science of their Bioscience Array Matrix™ (B.A.M.) and Greenbridge Wholesale™ certification tests to deliver quality, scalability, and reliability in hemp-derived CBD.

Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced a revised website and created several lead generation social media campaigns.


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Published in IT and Biotechnology
FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.

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Published in Professional Services

Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far more significant harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.

Published in Marketing
Monday, 17 August 2020 10:54

Danterr - Building Supplies

Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working with reliable local and overseas suppliers to ensure the client's needs are filled. Danterr needed a marketing strategy to build out and execute their marketing initiatives to support their efforts for green technology and sustainability in Australia. Marketing Eye came alongside Danterr to serve as their outsourced marketing department to develop and implement a marketing strategy and graphic design services, including a total rebranding with fresh marketing collateral.

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

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Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business. 

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Monday, 17 August 2020 10:42

Minimalistic Magazine - Publishing

Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness and sourcing print advertisements. 

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Published in Retail Marketing
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