Tag: digital marketing - Page 10

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.

Are you still searching for that perfect time to post your content online? Each social media platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.

It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!  

I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.

As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.

Marketing Eye is a global digital marketing firm designed to work collaboratively. We share knowledge, creativity, ideas, and experiences between all international offices. Due to the fact that we have a flat organizational structure our employees are self-starters. If employees don’t have motivation or ambition they just simply don’t last long here - but this is always made clear in a job interview.

I remember finding this infographic, back in 2009, during my inter-web travels. It stated that if I were to print The Internet out on paper, it would take 57,000 years to read, 24 hours a day, 7 days a week. At a rate of 10 minutes of reading per night, I would require 8,219,088 years.