Tag: decisions
Monday, 28 March 2016 09:32
Too Many Options=Bad UX
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
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Marketing