Marketing Eye

Displaying items by tag: customer

Friday, 06 September 2019 14:03

Marketing Activities That Will Increase Sales

Sales are the lifeblood of any company. In order to keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right strategies will not only keep sales consistent, but it will also make them a better sales team altogether.

Published in Marketing

In today's competitive market place, companies are finding it more crucial and more critical to establishing their brand and making sure it fits their image. With so much competition spanning across almost all sectors, companies are forced to step up their game in a sense a stick out of the crowd. Members of the current generation show increased the placement of value of a companies brand and what it stands for. Deciding how to rebrand your company can be a daunting task. Especially if your company has experienced some rough patches along the way, there are many things to be done and ideas to be considered during the process. Here are five steps that along with other practices, should have your company in a good starting with its branding.

Published in Marketing

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Published in Marketing
Wednesday, 31 January 2018 11:19

4 Tricks to Gain Customers From LinkedIn

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing
Friday, 12 August 2016 08:58

How To Be the Lady Gaga Of Your Industry

One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
Published in Marketing
Monday, 03 November 2014 00:00

5 reasons retailers should adopt remarketing

retailers
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.


I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Published in Marketing
Thursday, 10 January 2013 14:12

What makes a customer want to buy from you

First day back at work after the festive season and I decided to pop out to Lennox Square in Buckhead to buy a few emergency items. You know the ones that you just cannot possibly live without that sit in the cosmetics section of Macy's? 

As I approached the Chanel counter, I was greeted by familiar faces. I had met the staff there a few times before and they remembered me and my blog. After all, I read the blog out to the regional manager when I was last at the counter - a highlight of my year!
Published in Marketing
Monday, 21 November 2011 12:06

How good are you at customer profiling?

America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the world over put Americans in an unfair box; loud, abnoxious, overly-opinionated, political and entrepreneurial. Other than the latter, I tend to disagree. It doesn't help that there are so many thousands of websites out there trying to "brand" Americans as such.
Published in Marketing
road_success-300x225It’s time to get serious. Very serious! 

Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!
Published in Marketing