Marketing Eye

Displaying items by tag: customer service

Wednesday, 15 January 2020 11:30

What is Advocacy Marketing?

Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing tactic, wherein the brand is equipping customers to generate interest in your brand through social media, reviews, and word-of-mouth. Brands can empower and equip their customers to be powerful marketing tools for their products. But how do is advocacy marketing set up? Below, we have a few things to consider when you’re developing your advocacy marketing strategies. 

Published in Marketing

Chatbots are here to usher in a new era of customer service! Are you ready? Customer service agents will always be needed for the human element of customer conversations, but a chatbot can greatly assist your customer service team. Customer service agents love automated services like this because it frees them up to focus on the bigger pieces of their work. It creates a win-win situation where the chances that a customer will have to call in for support are diminished while being more productive with the time of the customer service agents. Below, we have some ways that a chat could change the way your customer service operates.

Published in Marketing
Thursday, 17 October 2019 09:12

What Does Good Customer Service Look Like?

Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s unlikely we will frequent them again. You never want to lose customers based on your customer service, so build teams that are ready to serve your customers and provide an experience that will keep them coming back. Below, we have some basic elements of customer service you should consider when you build your team.

 

Published in Marketing
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Published in Marketing
Thursday, 13 September 2018 17:54

Four Ways to Promote and Maintain Brand Trust

The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.

Published in Marketing
Just like technology has grown and changed over time, so has customer service.
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
Published in Marketing
How often have you received an automated text from your Telcommunications company, when you could have actually done with some personal service? In telecommunications, where SMS, VMS and social media platforms have taken hold of the way we communicate, it seems that some businesses have lost their personal touch. For those with a customer-centric or client focus, a lack of customer service can be highly detrimental.


It goes without saying then, that the most successful businesses are the ones who utilize new communication tools to their advantage, but never forget that the people they serve are just as important as the technology supplied. RD Direct
is one such company: a telecommunications business that knows how to communicate.

Published in Entrepreneurship
Monday, 21 November 2011 12:06

How good are you at customer profiling?

America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the world over put Americans in an unfair box; loud, abnoxious, overly-opinionated, political and entrepreneurial. Other than the latter, I tend to disagree. It doesn't help that there are so many thousands of websites out there trying to "brand" Americans as such.
Published in Marketing
Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.

How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.
Published in Management
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