Marketing Eye

Displaying items by tag: customer service

Thursday, 13 September 2018 17:54

Four Ways to Promote and Maintain Brand Trust

The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.

Published in Marketing
Just like technology has grown and changed over time, so has customer service.
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
Published in Marketing
How often have you received an automated text from your Telcommunications company, when you could have actually done with some personal service? In telecommunications, where SMS, VMS and social media platforms have taken hold of the way we communicate, it seems that some businesses have lost their personal touch. For those with a customer-centric or client focus, a lack of customer service can be highly detrimental.


It goes without saying then, that the most successful businesses are the ones who utilize new communication tools to their advantage, but never forget that the people they serve are just as important as the technology supplied. RD Direct
is one such company: a telecommunications business that knows how to communicate.

Published in Entrepreneurship
Monday, 21 November 2011 12:06

How good are you at customer profiling?

America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the world over put Americans in an unfair box; loud, abnoxious, overly-opinionated, political and entrepreneurial. Other than the latter, I tend to disagree. It doesn't help that there are so many thousands of websites out there trying to "brand" Americans as such.
Published in Marketing
Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.

How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.
Published in Management
Saturday, 28 May 2011 19:48

Small business wins again.

If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.

A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
Wednesday, 19 May 2010 21:51

Customer service. Now, how do you do it?

In a rush – too much work to do!
Published in Marketing
Every small businesses have customers and one thing we all know, is that if we don’t provide the service they expect, they will go elsewhere.
Published in Marketing
Monday, 22 February 2010 22:25

Qantas – The Smug Airline

Over the years, I have had wondered how and why Qantas has remained so successful.

Published in Management