Marketing Eye

Customer loyalty and retention are important in marketing because they can lead to long-term profitability for a business. Loyal customers are more likely to make repeat purchases, and they may also refer other customers to the business.

This can assist a business to grow and set up a sturdy purchaser base. In addition, it is less expensive to maintain present clients than it is to collect new ones. This is because the value of marketing to and servicing new customers can be high. 

Therefore, businesses should focus on building customer loyalty and retention in order to maximize their profits and achieve long-term success

Published in Blog
Thursday, 17 February 2022 16:27

The Value of Good Branding

Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

Published in Marketing