Marketing Eye

Displaying items by tag: creativity

Monday, 17 June 2019 16:38

The Balancing Act of Being a Marketer.

The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.

Published in Marketing
Monday, 11 June 2018 14:09

Top 5 Multitasking Methods


Being a business executive is not easy.
You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

Published in Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Published in Marketing
I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?
Published in Culture
It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.

The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.

Published in Marketing
Monday, 07 May 2012 19:26

How Creative Do You Want To Be?

Thinking outside the square is getting harder and harder to do. Creatives are now more challenged than ever even though they have more platforms to be creative on.