Tag: creative - Page 2

Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye put this advice to the test, with great success for one of our clients – Papa Gusto.

Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets.  We keep it simple and achieve results.  

It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.

The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.

As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.