Tag: content - Page 7

We hear this all the time from clients:


“My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”


While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, it’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.

On March 15^th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. 

Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself.  It can feel like bragging but remember most people are reading your about page to learn about you. They want to know who you are, if you can be trusted to do what you claim, and if they can connect with your brand on any level.

If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. Everyone has their own opinions of 'good' and 'bad'. 

Well-written, industry-specific short articles can position a business as a thought leader and increase credibility among consumers.

With the right kind of content marketing, the creation of business related articles may go viral enticing a bigger audience to your product or service than you ever thought possible.