Tag: content writing

It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.

The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.

Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.

So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out: 

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.

A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.