Marketing Eye

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After consulting with Bathtime Bathrooms, Marketing Eye designed a marketing strategy that suited their business. Firstly, a user-friendly website enabling clients to gain quotes, book design consults and showcase previous completed work by the company was designed and implemented. Secondly, with continuous support and creation of assets through company brochures, business cards, website design and social media management to ensure that appropriate leads were generated to meet both our client and their client’s needs.

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KB Building Group service a niche market of controlled environment solutions, specializing in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

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Tuesday, 11 August 2020 10:00

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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Published in Retail Marketing
Tuesday, 11 August 2020 09:53

Visa Global Logisitcs - Logistics

One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.

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Published in Shipping and Logistics
Tuesday, 11 August 2020 09:46

Toursim Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.

As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

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Published in Retail Marketing
Tuesday, 11 August 2020 09:35

Yusen Logistics - Logistics

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Shipping and Logistics
Tuesday, 11 August 2020 09:24

Hoverscape - Technology

Hoverscape is Australia's premier drone data provider, utilizing drone technology to capture the highest quality data. Hoverscape captures imagery of their client's assets through the latest drone technology to conduct thorough and robust inspections. With the needs of its customers at the heart of what Hoverscape does,  Hoverscape needed a brand overhaul that would reflect the professionalism and innovation that it brings to the table. Marketing Eye came alongside Hoverscape and conducted a thorough audit of their marketing efforts and branding, providing a customized strategy to address the challenges and pain points that Hoverscape was facing. The creative team at Marketing Eye developed a fresh and intuitive website, along with a complete redesign of Hoverscape's brand identity, including new business cards, a brochure, and a sales deck that completely redefines the brand image of Hoverscape. With a fresh coat of paint and a new website, Hoverscape is equipped with the tools and resources it needs to increase brand awareness and generate revenue. 

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Published in IT and Biotechnology
Tuesday, 04 August 2020 17:23

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Shipping and Logistics
Tuesday, 28 July 2020 15:43

Narrowing Down Your Target Audience

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing
Monday, 25 January 2021 11:13

Why Content Diversification Matters

One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The most significant opportunity that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

Published in Marketing
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