Tag: content marketing - Page 5
5 Ineffective Email Marketing Practices to Avoid
Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have five email marketing practices that don’t work anymore.
Danterr - Building Supplies
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.
Ultima Building Group - Building and Construction
As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.
Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.
Pietra Gallery - Natural Stone
Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia.
With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.
The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website.
Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding