Marketing Eye

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Wednesday, 12 August 2020 10:49

Brands for Good - Online Retailer

Brands for Good was an online ethical e-tailer which had a curation of the best range of ethical items to purchase. Their proceeds also benefited charities that need funding. Marketing Eye engaged with Brands for Good to help with their overall marketing strategy. The e-tailer needed to create brand awareness so the outsourced marketing team at Marketing Eye developed a marketing campaign that ended up driving more traffic to their website. In order to generate more leads, we optimised the website for search engines and created a more ideal customer journey. However, the work was on over, we also provided advertising and public relations to help drive more awareness and leads and developed a digital strategy where we engaged and assisted with their social media channels.


Brandsforgood

brands for good BC

brands for good emd
Published in Retail Marketing
Wednesday, 12 August 2020 10:46

Elysian Energy - Energy

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page



elysian energy

elysian energy2
Published in Energy
Wednesday, 12 August 2020 10:41

Lovesilk - Consumer Products

Lovesilk was founded in Sydney when the owner was unable to find an affordable, high-quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to a fitted cot and bassinet sheets to eye masks and hair scrunchies. With the conception of the brand, Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brand's identity.

lovesilk1

lovesilk2
Published in Retail Marketing
Wednesday, 12 August 2020 10:34

Claremont - Financial Services

Claremont is an industry financial leader, providing their clients tailor-made services for the full lifecycle management of their assets. Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationery and sales decks.

Marketing Eye needed to help with Claremont’s digital campaigns and develop marketing collateral which would highlight their expertise in identifying and providing clients with tailor-made financial solutions. These solutions provided by Marketing Eye helped Claremont to create greater brand awareness within the industry and sector. With our help, we identified a new tone of voice and developed a rebranding which told clients a new story by consistently tying all of the marketing collateral together. As part of the website development, we highlighted the key messaging, which allows clients to easily identify their market position, features, and benefits.




Claremont

claremont brochure

claremont brochure2

claremont web

claremont web2
Published in Financial
For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steelsupplies
Wednesday, 12 August 2020 10:11

Mountain Top - Automotive | Consumer Products

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes.  Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile-optimized advertisement and website to ensure that they would never miss out on a new client of a click-through lead.



Mountain Top2

Mountain Top3
Published in Retail Marketing
Wednesday, 12 August 2020 10:06

Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

polyfabrics web

polyfabrics booklet
Published in Manufacturing
Wednesday, 12 August 2020 09:55

Inoko - Consumer Products | Interior Design

Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. 

Marketing Eye used their expert team of marketing consultants to help develop a marketing strategythat matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.

When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.

Inoko

Inoko

Inoko

Inoko

Inoko
Published in Retail Marketing
Wednesday, 12 August 2020 08:55

Stradbroke - Hospitality

Stradbroke Island Beach Hotel is a beautiful beachfront holiday destination offering guests accommodation, wedding packages, dining, functions and more. Located in the idyllic Stradbroke Island, Queensland and boasting some of the most relaxing and beautiful views a holiday destination could offer.  Marketing Eye has worked closely with Stradbroke Island Beach Hotel to create a brand style guide. Within this guide, we created a range of stunning marketing materials, from menus to wedding brochures to Christmas promotions. The marketing materials created were on brand and aligned with the hotel's beach vibes and their key messaging.Stradbroke MU 2

Stradbroke MU 3

Stradbroke Wedding MU 4

Stradbroke Wedding MU 5

Stradbroke Island
Published in Retail Marketing
Tuesday, 11 August 2020 17:37

485 Malvern - Professional Services

Marketing Eye designed a portfolio book concept for the co-working space 485 Malvern, allowing businesses and creatives to have their own page and share their story. The 485 Malvern journey doesn’t end there either. Stay tuned!

485 Book Mockup
Published in Professional Services
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