Tag: content marketing - Page 2

With content marketers hard to find over the past few years and rising salary expectations, the emergence of AI driven content software has been lauded as a life saver. The fast-paced digital landscape is continually evolving with businesses are increasingly relying on content marketing to connect with their target audiences and drive engagement, leads and sales. Creating high-quality, impactful content that resonates with your target audience is a complex and time-consuming process that requires deep expertise and specialised tools. 

One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you want your business to reach out to as many audiences as possible, social media is your best bet for helping.

Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital. 

ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software. 

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NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.

The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs. 

October 28 was the day that Facebook CEO Mark Zuckerberg announced to the world his plan to rebrand his company under a new name: Meta. This change signals the company’s intention to become a controlling powerhouse in the Metaverse. While you may not have known much about the Metaverse previously, now is the time to learn as its effect on marketing will have ripple effects throughout the entire industry. Given the ability of the Metaverse to combine the real and the online world, it will change the way that consumers behave. Consequentially, this will change the way that they both consume and respond to content marketing. Before we discuss the effects on marketing, let’s talk about what the Metaverse actually is.

With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.