Marketing Eye

Displaying items by tag: consumer trends

Tuesday, 18 December 2018 11:22

Online Reviews: The New Word-of-Mouth

Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.

Published in Marketing
You’ve developed a marketing strategy and invested the money and effort to implement it, but how can you tell if the strategy has been successful in achieving your objectives?

Analytics will help.
Published in Marketing