Marketing Eye

Monday, 04 October 2021 11:06

Lissy Abrahams

Lissy Abrahams is a trained family physiotherapist with a family practice called Heath Group. Heath Group contains a group of trained professionals that really care about the outcomes they get from their clients. Lissy has created several online courses to help couples navigate the many changes they will face in relationship including transition, trauma and communication.

The outsourced marketing department of Marketing Eye have continued to provide support to Lissy Abrahams by optimizing and redesigning her website to enhance clients journey and drive traffic to the landing page. The marketing efforts have enabled Lissy Abrahams to create a deeper online presence and attract more online conversations.

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Published in Portfolio

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Published in Marketing
Monday, 20 September 2021 10:49

Why marketers should be afraid for their jobs

Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant.

After interviewing more than 30 marketers over the past few months, it has become apparent that the biggest issue that marketers are facing is their ability to keep their jobs and remain secure, when in fact, the whole industry was built on risk.

Risky marketing tactics that paid dividends made entrepreneurs such as Richard Branson, Elon Musk and Steve Jobs. Nike didn’t hold back when they called out golf courses that had bans on certain ethnic groups playing on their courses with Tiger Woods advertising campaign, and again with BLM campaigns that cut through the clutter and while they may have offended a few, the marketing campaigns paid dividends.

Published in Blog
Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

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Published in Portfolio
Wednesday, 06 May 2020 14:41

DLPA - Leadership | Business Development

Dynamic Leadership Programs Australia (DLPA) is a bespoke leadership and business development program provider that drives strategic objectives and unlocks the potential of current and emerging leaders. Marketing Eye developed a modern approach to revamping DLPA collateral including business cards and brochures. Effective and Modern designed email campaigns and website design allows the DLPA brand to maintain a consistent message and direction.


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Published in Portfolio
Chase Performance has created successful business solutions for nearly 15 years. Their track record has allowed us to work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available. Chase Performance assists organizations with the implementation of carefully tailored strategy that is unique to each organization’s core values and objectives. Marketing Eye created a new innovative modern brand for Chase Performance to help differentiate themselves from their competitors including a new logo and new brochures and email marketing campaigns.

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Published in Portfolio
Consulting. Project Resources. Outsourcing. Accretive Solutions is a national professional services firm providing Consulting, Project Resources and Outsourcing solutions to a variety of organizations from start-ups to the Fortune 500. With services aimed to improve financial performance by addressing critical accounting, technology and governance challenges, their objective is to be a long-term partner for their clients. Marketing Eye worked with Accretive Solutions to create updated collateral and advertising to further promoter Accretive's professional services solutions.


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Published in Portfolio
Marketing Eye was engaged by Auscontact as an ongoing outsourced marketing department. Marketing Eye created the marketing strategy using Robotic Marketer and created the branding and visual identity of the Auscontact Excellence Awards, plus regular marketing collateral for Auscontact. Auscontact has found an increase in members, a passion for contact centres and an emergence in interest in the contact centre industry. The re-branding exercise has been an integral part of the Auscontact Marketing strategy increasing customer awareness, excitement and participation.

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Published in Portfolio
Thursday, 30 August 2018 03:22

Fiscal Solutions - Finance

Fiscal Solutions' team works closely with family offices and their professional advisors to support and implement plans aligned with family goals so that our clients can spend their time where it matters most. From accounting and administrative services to financial consulting, Fiscal Solutions provides completely independent financial insight and support at the highest level. Marketing Eye created a very modern logo and brand collateral to help brand awareness and make the brand stand apart from other finance businesses in the sector.

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Published in Portfolio
Hogue Insurance Agency is a family-owned insurance provider for individuals, families and small businesses in the City of Dallas. Our team of fully licensed insurance agents provides an unrivaled experience for customers seeking a wide range of coverage options including home, life, auto, renters, business, boating, and specialty insurance. At Hogue Insurance Agency, we’re dedicated to putting the relationship back into the modern insurance experience. Hogue Insurance Agency engaged Marketing Eye to refresh the brand and increase brand awareness. The update to the branding, website and collateral allowed Hogue to better connect with their target audience and increase clientele.

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Published in Portfolio
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