Tag: Construction - Page 2

Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.

Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone with a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop itself as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.

SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

Located in Atlanta, Georgia, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also new collateral to match their new branding.

 

The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation, Marketing Eye’s marketing specialists worked diligently to complete the entire rebrand meticulously. The FrameCo brand now embodies the fresh and modern look which represents the quality, dependability, and innovativeness of their construction services to customers and prospects.

With the implementation of a strategic marketing plan with Marketing Eye, FrameCo was better able to reach new audiences and communicate their services. Changes to the branding and positioning across all channels have empowered FrameCo to actively engage with new leads and convert them easier and more affluently.

FrameCo offers contractors and builders a new and improved method or process of construction through prefabrication. From their plant in the city of Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions for every step of the building process - economical design, engineering, fabrication, and installation.

I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.