Tag: competitors

Branding is a fundamental component of all businesses and accounting firms without exception. Therefore, a strong brand helps accounting firms to stand out from their competitors and differentiate themselves within a crowded marketplace. According to a statistic by Harvard Business Review, 80% of people consider brand trust as an important factor in the buying process. Thus, a well-established brand is more trusted than a no name brand. Known brands come with a set of associations that consumers rely on to make purchasing decisions. These associations can be negative or positive, but positive association positively contributes to brand recognition.

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.

There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.

For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.

As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.

Over the years, I have always thought being friends with your competitors is a very grey area. It’s grey because there is a limit about what you can share with them about your business whether you are best friends or not.

It’s only February 8th and I am already hearing companies say how busy they are. So busy in fact, that they don’t have time to do marketing.

On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing.