Marketing Eye

Displaying items by tag: company culture

“My pleasure”--  We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
Published in Marketing
Thursday, 27 July 2017 11:12

Find Out Your Office Personality

Yesterday one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Published in Marketing
Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Published in Marketing
Friday, 09 June 2017 16:33

How Present Are You?

Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?

In reality, it is easier said than done. Maintaining professional communication requires constant practice and puts oneself in uncomfortable situation, just like everything else. One of the great ways to hone this skill is to avoid the usage of filler words, such as “uh”, “um”, and “like.” We all do it, yet it takes conscious efforts to exercise professionalism. Let’s take a closer look:

Published in Culture
Friday, 21 April 2017 15:48

Great Marketing Starts With The Team

Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.
Published in Marketing
Monday, 17 April 2017 11:35

The Influence Of Young Talent

In 2017, the intricacy of using technology in any field has spiked dramatically. While we realize that it’s challenging for everyone across the board to stay on par with it, we understand that the younger generations definitely have a leg up on the other generations. Let’s take a look at why a young office, especially in marketing, can be a major game-changer and an asset in your competitive field.
Published in Culture
Wednesday, 29 March 2017 17:36

Millennials In Our Office

A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.
Published in Culture
Friday, 10 March 2017 14:58

Adaptive Thinking

As Marketers we are always trying to think outside the box, coming up with new ways to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout each part of the marketing mix evolves a balance of structure and chaos. Walking this fine line takes a special mind, and we’re going to look at why this is.
Published in Marketing
Monday, 27 February 2017 10:07

Informal Is The New Formal

Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We conversate informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Published in Culture
Friday, 03 February 2017 16:03

Work VS. Play

Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Published in Culture
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