Tag: community

At Marketing Eye Atlanta, we are always interested in brands that understand how modern consumers think, shop and connect. The brands that stand out today are not simply selling products. They are building a world that customers want to be part of.

That is why The Athlete’s Foot continues to capture our attention.

Spend time on tafstore.com and one thing becomes clear very quickly. This is not a sneaker retailer trying to keep up with culture from the outside. It is a brand that understands how sneakers sit within music, fashion, identity and community. That matters because today’s consumers are not just buying footwear. They are buying into brands that reflect who they are and what they value.

I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.

More than money can buy

I read an article recently about journalism and the fact it has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Those who are truly original start the conversation, but are their conversations are left, or is there a way to utliise what has gone before and make it your own?