Marketing Eye

Displaying items by tag: communication

Everyone wants to work under trustworthy leadership, but it can be hard to know exactly what that looks like. More often than not, it comes down to communication. Communication is an essential tool for a good leader. Whether they are communicating business successes or failures, the information must be shared in an open and safe environment for your employees to ask as many questions as they need. This is what trust looks like, and we all know that trust can’t be bought. Below, we have a few great ways to build trust with effective leadership communications.

Published in Marketing
Monday, 17 September 2018 10:53

10 Ways to Revitalize Your Marketing Team

Like any company, Marketing Eye Atlanta realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much differently than before.

Published in Marketing
Thursday, 25 January 2018 11:46

Stop Talking, Start Doing

So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Published in Marketing
Tuesday, 02 January 2018 16:35

Are You A Bad Writer?

Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products.
Published in Marketing
Just like technology has grown and changed over time, so has customer service.
Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
Published in Marketing
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
Thursday, 24 January 2013 17:23

You’re on top of it… Or are you?

Brad pitt
 
The vast majority of business owners eat, breathe and sleep work.  You know your product.  You know your industry.  You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be.  
Insert question marks here…  Sometimes even the odd exclamation mark for frustration’s sake.

You spend all your time on your business, client relationships, communications.  You’re investing a lot in your marketing to spread awareness and build a reputation.  Where’s the conversion?  Where’s the new business?  Where’s the Twitter following?  Where are the likes on Facebook?

Know.  Like.  Trust.

No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list).  Before you sell anything, you need to get known, you need to be liked and you need to be trusted.

How?
Thursday, 08 September 2011 00:40

Not sure how to close a sale?

What are you really saying to your customers?

Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Published in Marketing
Monday, 18 July 2011 21:10

Why online marketing fails

Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.

Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.

Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.

Published in Marketing
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