Tag: communicate

Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.

I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.

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It’s not what your marketing company really wants to hear, but hey, it’s the reality.