Tag: CMO's
Thursday, 05 November 2015 23:03
The Marketing Skills Gap is Growing
In agency land, it's getting very competitive. Not for clients, but to find the right staff with enough knowledge to be able to do the job.
A prospect asked me today about the profiles of some of our team. He thought that a few were a bit light on. What he didn't realize was that there is a huge, gigantic gap between skilled marketers and those with the paperwork.
A prospect asked me today about the profiles of some of our team. He thought that a few were a bit light on. What he didn't realize was that there is a huge, gigantic gap between skilled marketers and those with the paperwork.
Published in
Marketing