Marketing Eye

Wednesday, 15 October 2014 00:00

CHANEL N°5: The One That I Want

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".

Published in Marketing
Monday, 15 October 2012 18:31

Seduced by No.5

In the background, my television was screening the news. I was half listening while typing away on my keyboard a hundred words per minute trying to finalize some last minute communications with my team.

Then I heard a voice. It was familiar. Manly. Strong. Thoughtful. Original.

I looked up.
Published in Marketing
Sunday, 22 April 2012 00:32

Chanel, need I say more?

A Chanel window-front in Paris is as on-brand as their latest collection of designer handbags and jewellery. Sheer beauty. I thought I would share this beautiful picture with you.
Thursday, 30 September 2010 01:31

Brands you can trust

Bonjour! Yes, I have been in Paris, doing a bit of business and enjoying the beautiful Autumn Parisan weather.

Like many people that have travelled to the city of love, I am totally besotted by its beauty and the promises it holds for anyone that visits.

Monday, 31 May 2010 00:27

Styling your way to success

On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing.