Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return on investment is, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
As a sports lover, I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice to name a few. I am inspired by their motivations, their will to succeed and the die-hard sacrifices they make. In some instances I want to emulate them, in others I just want to interview them to discover more because there is so much that isn’t being told that goes on behind the scenes.
I have, in fact interviewed several sporting champions across the fields of athletics, tennis, swimming and various football codes and while I am not about to drop names, I will say that there are certain traits they have in common that determine their success.