Marketing Eye

Displaying items by tag: business - Page 9

The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill.

That’s the basic principle of a number of business-based television shows, Dragon's DenShark Tank and Next Den Gen. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing
Saturday, 21 February 2015 00:00

What Jennifer Lopez can teach us all

I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. 

I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.

Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.

I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf. 

I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page. 

What I learned:
Published in Marketing
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
Tuesday, 03 February 2015 00:00

What's that sound? It's the sound of success!

When I play guitar player, I am the first to admit an average sound comes out. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and gently press the keys until music miraculously fills the air. With the guitar on the other hand, I can play with sheet music in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing
There’s not a lot to not love about New York City.

I have been here many times and each and every time, I fall in love all over again.

New York has been kind to me. The weather, reasonably mild for this time of year, has been easy to accommodate with a few layers of clothing. The restaurants new and old have been phenomenal and the people have made me smile. What more can a girl ask at this time of year?

My good friend Sami Lukis has a tour group, made up of women looking for an adventure. I decided to tag along to a few dinners while at other times catching up with my many friends who now call New York home.

New Year’s is a time for reflection.

We all have our own ‘shit’ and usually at this time of year, we decide whether we will call it a day, or keep persevering through. Most of us are acutely aware that most New Years Resolutions don’t work out and are forgotten almost as fast as we promised ourselves that we would keep them.
Published in Mellissah Smith
We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret.

Marketing Eye started with investment money. The first few years, we had some tweaking to do, which was stressful, because I wasn't just playing with my money. Bringing a new model into a mature market is just a case of rolling the dice, seeing how they fall and hoping for the best. But I believed in it with all of my heart. I thought I knew something that others didn't and that was that all small businesses need to manage cash flow with no surprises and they all need marketing. This is a formidable combination, capable of allowing small to medium sized businesses the freedom to do what they do, without being held to their next invoice.

There were changes that needed to occur in the business model, but the day we got it right we never looked back. In the time leading up to this moment, I doubted myself, cried myself to sleep because I felt like a failure and constantly put myself in situations where I was uncomfortable. I was stressed off my head and didn't know how to deal with it. No one taught me how to do this. Often, a simple thing that would go wrong, would seem to me like the end of the world. Once, some hackers hacked into our bank accounts and emptied them. I had a public speaking engagement only an hour later. Instead of dealing with it later, I cancelled the engagement. I didn't know what to do and I didn't have the hindsight to know that it could wait an hour or two. It was the wrong choice and something that I now realize was not how an entrepreneur acts. They are supposed to suck it up, put on their good shoes and show the world how things are done.

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I am not a born entrepreneur. In fact, I am anything but. I am more like a person who has an idea and just wants to see it through. It's like finishing a mathematics equation. I wish I could say that I had undying passion for business, but instead, I feel gratitude that I am able to provide myself with a great life, as well as the ability  to employ people and provide them with a secure income and an opportunity to see themselves shine.

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Being a woman should never be a disadvantage and I am the last to hang my hat on the entire equality equation. I believe in 'the best person for the job' regardless of gender.

But being a woman is hard. Being a single woman in her early forties who hasn't had a family yet, is even harder. You are placed in a category by people with a certain distain for you. It makes people feel sorry for you. It makes people think that there must be something wrong with you. If you haven't done it at all at least once, there must be something wrong with you mustn't there?

I am speaking from first hand experience. I am that girl. I am that woman. I am that sister. And I am that daughter. What went wrong? Was she so career-obsessed that she thought it would be around forever; that looks, availability, men and a never ending line up would stay around forever? Or is she just plain hard work?

Having done a lot of soul searching, I have found the answer: I forgot to stop and smell the roses and keep myself open to possibility.

In my case, my 30's were spent building a business -- this business, Marketing Eye. And it was spent being in love with two men and not looking elsewhere. Two that just kept the carrot dangling enough so that while I was so busy working, I had no time to look for anyone else. Instead, I had someone when I needed them and I had my business that I could dedicate my time to. One was during my early 30's, the other in my late 30's. They were narcissistic men who knew how to manipulate. I was vulnerable and weak. They were both the wrong men and twice I made the same choices. If nothing changes, nothing changes. You would think a smart woman like me would know better.

I woke up one month ago. I realized that growing a business is hard work and I have given my heart and soul to it. I also become acutely aware that I have been played by people smarter than me because I am easy prey. I am that career woman who has a dream and has so many moving parts that she will never have time to open herself up for possibility. Instead, when she catches her breath, she just wants the person who is most comfortable to her.

I am telling a story that most women would be afraid to tell. The story of how we miss things because to run a business, we not only have a vision and a plan, but we have to have the guts, determination and fearless ability to pick ourselves up off the ground over and over again when no one, and I mean no one is going to give us a hand. 

We may have family who love us; but they too think something is wrong. They can't quite figure out how we don't 'have it all'. I am someone's daughter and someone's sister. They love me like no one else is ever going to love me - unconditionally. But they too look at me and wonder what went wrong.

Every single time that I think that everything is going to work out fine and things are falling into place - something falls apart. And it's never small. It's big. It brings me to my knees and it is excruciating. Worse still, I am dealing with this by myself, internalizing the pain, the hurt and the disappointment. I know tomorrow that I have to get up and do it all over again and I have no one who is going to do it for me. I mean no one.

Being a woman in business, whether you have five children and a loving husband, or you are like me - single and not sure where you fit in the world - is challenging. 

Next time you look at that female entrepreneur that walks into the room in her designer outfit, head held high, navigating her next move; spare a thought for the fact that she has a role to play and she is doing it to the best of her ability. She will fall down, make the wrong choices and come across as if her world is perfect - but she is human, and the truth of the matter is that it isn't easy being her. It isn't easy being me.
Published in Management
Wednesday, 24 September 2014 00:00

5 Winning Ways To Turn Your Business Around

'Anything is possible' and if you truly believe it, you can see it.

The world is full of pessimistic individuals who are tirelessly working to pull you down, but if you are a real entrepreneur with a BIG DREAM and determination to make it happen, then you may be in the minority of business people who achieve success.

Business can be a rollercoaster and there is always something that pops up that will challenge you and make you dig deep for solutions that may not be obvious at the first glance. It's part of the journey that both you and I have signed ourselves up for.

Creating a winning formula for business isn't easy and the reality is that for most, it is near impossible. But if you are serious and you have the vision to take your business to the next level, from whatever position you are in today, then you may be someone we will all read about in Forbes or Inc Magazine in a few years time - and I can't wait to see that happen.

This blog '5 Winning Ways To Turn Your Business Around' is my story - not necessarily yours. I will share with you my insight into what I believe to be the future of Marketing Eye and how we are going to cement ourselves a global small business marketing company that is unparalleled in the market place.
Published in Management
Thursday, 28 August 2014 00:00

Fact: Americans are superior marketers

I'm an Australian who prefers to work with American companies.  Why?  Because I learn the most from the American attitude; especially marketers.  Simply, American marketers do it best.

Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
Tuesday, 19 August 2014 00:00

How trolls generate you leads

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

Through her controversial blog Why married women are more successful, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in less than 24 hours (over 72,000 to date) and Mellissah was bombarded with virtual high-fives and business opportunities that grew from her simple 400 word piece. 
Published in Marketing
Sunday, 10 August 2014 00:00

Why graphic design is your biggest weapon

Successful marketers are always prepared for battle. 

Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful explanatory tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

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