Tag: business - Page 4

With all of the myths surrounding marketing automation, it’s understandable that some marketing departments are apprehensive about implementing automation into their processes.  But there’s no need to worry! Marketing automation can help streamline your marketing efforts and make your department more efficient. Below, we have four significant benefits of leveraging marketing automation into your daily marketing activities.

2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating significant disruptions to the way that everyone does business. Now is the time to focus on prosperity and growth for the rest of 2020, while building a strategic plan for your business to thrive in 2021. For your strategy to be as successful as possible, it needs to include certain action items that are measurable and attainable for your organization. 

Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far more significant harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.

COVID-19 has drastically disrupted operations for the small business community in Atlanta, necessitating a recovery plan. Invest Atlanta is looking to provide financial support for small businesses in Atlanta that have had to cease operations or radically alter operations due to the COVID pandemic. The Resurgence Grant Fund will award eligible businesses up to $40,000, plus a credit of $10,000 of additional technical assistance, to help reimburse costs associated with any business adaptations. You can apply for this business grant here until August 31.

Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing tactic, wherein the brand is equipping customers to generate interest in your brand through social media, reviews, and word-of-mouth. Brands can empower and equip their customers to be powerful marketing tools for their products. But how do is advocacy marketing set up? Below, we have a few things to consider when you’re developing your advocacy marketing strategies. 

Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused on growth opportunities and bringing in sales. Strategies are built to help your business navigate the challenges and obstacles your industry is facing every day. Below, we have five steps that will help you to create an excellent marketing strategy.

Sales are the lifeblood of any company. To keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right approach will not only keep sales consistent, but it will also make them a better sales team altogether.

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

Sales and marketing have undergone numerous changes throughout the past decade, especially as these efforts have moved into the digital space. While sales and marketing use a different approach, each department is working towards the same goal: generating revenue. In order to improve your digital sales tactics, your company should be prepared to adapt some digital marketing tactics to streamline this process. Selling in a digital space is all about converting your audience into new buyers, whereas digital marketing focuses on establishing relationships with that audience. If your company is hoping to drive revenue in a digital space, you need to combine your digital selling and digital marketing efforts to leverage more sales.