Marketing Eye

Displaying items by tag: business - Page 3

Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Published in Management
Friday, 16 December 2016 09:48

Unlocking The Creative Mind

Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:

Published in Marketing
Wednesday, 14 December 2016 13:22

Everyone Thinks They Are A Marketer

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business:

Published in Marketing
Monday, 21 November 2016 10:32

Ready To Roll Out Your 2017 Marketing Plan?

As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals.

Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.  
Published in Marketing
Sunday, 30 October 2016 17:55

Market your business through influence

It's no secret the world has made the shift to social media - it's time for your business to follow suit. 
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business. 
Published in Marketing
Wednesday, 21 September 2016 17:22

Are You Sick of Marketing?

More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
Published in Marketing
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Published in Entrepreneurship
Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
Take flight, and risk it all - if you truly want to be an entrepreneur

Like many business people, you have to get up early to take flights or make it to the office to meet a deadline. That is part of the parcel of being an entrepreneur. Some people prefer late nights, but I personally prefer and always have, going to the office or taking off on the next business adventure early in the morning.
Published in Entrepreneurship
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for?

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves
Published in Entrepreneurship
When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.

With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.


For me, my glass nearly hitting the brim at the top, I am excited about the prospect of having a year that is full of surprises and wonderful, engaging conversations with people from all walks of life.
Published in Mellissah Smith
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