Marketing Eye

Displaying items by tag: business - Page 10

Sunday, 10 August 2014 00:00

Why graphic design is your biggest weapon

Successful marketers are always prepared for battle. 

Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful explanatory tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

Friday, 08 August 2014 00:00

All successful marketers are two-faced

What does Khloe Kardashian, fur and nudity all have in common?

They are the elements of a multi-leveled marketing campaign by PETA that went viral.  
Published in Marketing
Thursday, 24 July 2014 00:00

Want to make $6 million in 12 months?

I’ve been in the marketing industry for over 20 years; it’s fair to say, nothing fazes me.

However, every now and then I meet a client that achieves the extraordinary.    

Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.

The next 12-months is going to be incredibly different for people who work at Marketing Eye. After years of working hard at establishing a product and service that is unsurpassed by industry standards, driven by technology, systems and processes, we are now working tirelessly on how to build the right culture going forward.

There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the enth degree.

Flat Organizational Structure

Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organizational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.
Published in Management
Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and reveals the hard truths that he learned in his first year (that they won’t teach you at marketing or business school).
Meet Ronan Farrow; the son of actress Mia Farrow and filmmaker Woody Allen. He’s also a journalist, lawyer and former U.S. government advisor. In his position many would have submitted to nepotism and explored the bright lights of Hollywood, but not Farrow, the 26-year-old is busy using his business acumen and social capital to change the world around us.

Ronan Farrow is a Social Entrepreneur, the hungry breed of Generation Y philanthropists. They are a group of marketing and tech-savvy movers and shakers (typically, PR pros) that find innovative solutions to solve the world’s most pressing social problems, and Farrow is just one of them leading the way. Here’s a look at four other social entrepreneurs shaping the way we look at business, and its ability to shape our future for the better:
Published in Culture
Tuesday, 06 May 2014 00:00

My secret to flirting and business

I’ve got a not-so-secret weapon to reel clients in.  It’s called marketing automation.

You walk in to your favourite shop and immediately, something beautiful captures your attention.  You need it, you want it, it would be just right for you.

Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction.  And no, I’m not talking about a man, or a pair of Jimmy Choos -  I’m describing something else that makes my heart beat; engaging with a potential new client; that instantaneous allure of a new connection.  And I’m not going to lie; you must approach business like you would a date.

Yes, I’m encouraging you to flirt with your customers.

Published in Marketing
Monday, 21 April 2014 00:00

What makes an outstanding employee?

As a person who has employed hundreds of people in my career, I am always amazed at how some people stand out from the crowd, while other's don't.

In today's work environment where work, life balance seems to take precedence, and the millennials and gen-y are looking for more than their predecessors who were mainly happy to be gainfully employed and on a career path that funded their lifestyle - it appears that fewer employees are seeking to be outstanding. They are looking for more than just to be an outstanding employee, but rather a career that is fulfilling, balanced and with the right perks to help them get the outcomes financially they are looking for in their lifetime.

Now, this is not a bad thing. As you get older, you realise that you only live once. This new way of thinking and the younger generation putting life first and career second, can only benefit generations to come.

Where the real problem lies in the blurred line between how to advance your career or how best to maintain your status quo in the workplace.
Published in Culture
Something was brought to my attention yesterday by two people; I am not patient. I want everything there and then, and in that lies what is possibly one of my biggest failures.

I admire people who 'wait it out' and watch, carefully understanding a situation in its entirety before making a decision. Having patience often means that you have the choice of a small reward in the short-term, or a more valuable reward in the long-term, with human nature being that most of us prefer a short-term reward over a long-term reward, despite the latter reaping greater benefits.
Published in Mellissah Smith
As I sit typing on my keypad, I am thinking about whether or not it is at all possible to 'have it all'. 

When I look out at some of my friends, no matter how successful they are, they still have things in their lives that they want to improve or put more effort into. Relationships usually being the staple amongst those who realize that no amount of business success will ever supercede what you can achieve personally.

I have had an amazing month in so many ways and personally, I have grown more than I could ever imagine. 

I won't deny that I want it all, but I have become more realistic in realizing that that is not possible. You can't have it all - at the same time. It's impossible and those who say that you can, are either living a short-lived fantasy or are hiding what is really going on behind closed doors.

Business has always been a challenge for me. I am not a natural people person and stress overtakes me more times than I care to admit. I worry about and analyze things that don't deserve the effort that I put into it.

I procrastinate, often leave great ideas unfulfilled and sometimes need to have a better poker face. 

Published in Mellissah Smith
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