Marketing Eye

Wednesday, 06 May 2020 14:41

DLPA - Leadership | Business Development

Dynamic Leadership Programs Australia (DLPA) is a bespoke leadership and business development program provider that drives strategic objectives and unlocks the potential of current and emerging leaders. Marketing Eye developed a modern approach to revamping DLPA collateral including business cards and brochures. Effective and Modern designed email campaigns and website design allows the DLPA brand to maintain a consistent message and direction.


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Published in Professional Services
Consulting. Project Resources. Outsourcing. Accretive Solutions is a national professional services firm providing Consulting, Project Resources and Outsourcing solutions to a variety of organizations from start-ups to the Fortune 500. With services aimed to improve financial performance by addressing critical accounting, technology and governance challenges, their objective is to be a long-term partner for their clients. Marketing Eye worked with Accretive Solutions to create updated collateral and advertising to further promoter Accretive's professional services solutions.


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Published in Professional Services
Wednesday, 20 February 2019 12:38

The Best Sales People Are Introverts

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

Published in Management
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize.
Published in Mellissah Smith
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.

But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.

That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
Sunday, 22 May 2011 22:06

Revive. Survive

Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?