Marketing Eye

Sunday, 21 May 2023 21:54

Kenter - Logistics

Case Study: Kenter's Rebranding Success - Boosting Brand Identity and Customer Engagement

Client: Kenter International Logistics (now Kenter)

Company Profile:
Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses worldwide.

Challenge:
Kenter International Logistics recognized the need for a strategic rebranding initiative to stay ahead in the competitive logistics industry. Their objective was to revitalize their brand identity, enhance customer experience and attract new clients through impactful marketing activities.

Solution:
Marketing Eye, a trusted marketing agency, partnered with Kenter to execute a comprehensive rebranding strategy, leveraging various digital marketing channels and incorporating modern design elements.

Rebranding Strategy:
New Logo and Brand Identity:
Marketing Eye designed a new logo that reflected Kenter's evolution and represented its fresh identity. The logo incorporated elements that symbolized the seamless movement of goods and conveyed Kenter's commitment to innovation and efficiency.

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Business card

Investment in Customer Experience:
To enhance customer experience, Kenter invested in cutting-edge technologies and streamlined processes. These improvements aimed to provide clients with seamless logistics solutions, real-time tracking capabilities and personalized support.

New Website:
A modern and user-friendly website was developed to showcase Kenter's updated brand image. The website featured intuitive navigation, engaging content, and an optimized user experience to attract and convert visitors into potential clients.

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Updated Marketing Collateral:
Marketing Eye created visually appealing and informative marketing collateral to align with Kenter's new brand identity. These materials included brochures, presentations and case studies that highlighted Kenter's expertise and differentiated them from competitors.

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Social Media Integration:
Recognizing the power of social media, Marketing Eye incorporated various platforms into Kenter's marketing strategy. Engaging content, industry insights, and success stories were shared regularly to engage with the target audience and expand brand visibility.

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Results:
Kenter's rebranding efforts, executed by Marketing Eye, exceeded expectations, resulting in tangible benefits for the company:

Increased Client Base:
Marketing activities associated with the rebranding campaign attracted new clients to Kenter, bolstering the company's growth trajectory.

Enhanced Brand Recognition:
The new logo and brand identity effectively conveyed Kenter's refreshed image, resonating with both existing and potential clients. This improved brand recognition led to increased trust and credibility in the market.


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Improved Customer Experience:
Investments in customer experience, including advanced technologies and streamlined processes, elevated Kenter's service quality. Clients experienced greater efficiency, transparency and satisfaction in their logistics partnerships.

Website Traffic and Engagement:
The new website received a surge in traffic, with visitors spending more time exploring the site's intuitive features and relevant content. This increase in engagement translated into a higher conversion rate for Kenter.

Expanded Social Media Presence:
Through strategic social media integration, Kenter extended its reach and established a strong online presence. Engaging with the target audience through industry insights, success stories, and interactive content further amplified brand awareness and generated leads.

Conclusion:
Kenter's successful rebranding, driven by Marketing Eye, propelled the company forward, positioning it as an industry leader with a refreshed identity and enhanced customer experience. The new logo, website, marketing collateral and social media integration collectively contributed to increased brand recognition, client acquisition and improved overall business performance.
Published in Shipping and Logistics
Tuesday, 22 November 2022 12:07

Good Shepherd Clinic - Not for Profit

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.


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Published in Not for Profit
Tuesday, 08 November 2022 13:44

NQE Conference - Not for Profit

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.


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Published in Not for Profit
Tuesday, 02 August 2022 14:41

Foresee Consulting - Consulting

Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.


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Published in Professional Services
Friday, 04 February 2022 15:38

Midsouth Benefits - Insurance

Midsouth Benefits has been Georgia’s Trusted Source for Insurance Needs for More Than 23 Years. They are an Independent Benefits Planning Company, meeting not only employee benefits insurance needs but also providing employee benefits consulting services. Midsouth Benefits prides themselves on being extremely proactive and work to ensure that their clients’ premiums and plan design remain competitive within the market place.

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Published in Professional Services
Wednesday, 12 August 2020 10:06

Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

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Published in Manufacturing
Tuesday, 11 August 2020 15:32

Iris Medical - Medical Service - Healthcare

Iris Medical is a professional medical facility that does yearly health and medical tests on people who are invested in ensuring that their health remains at an optimum. As a medical services provider, Iris Medical needed a marketing strategy and branding that reflected its professional and modern approach to healthcare. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. The marketing consultants at Marketing Eye developed and implemented a marketing strategy that aligned with the business goals of Iris Medical. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities like public relations efforts, a website overhaul, and refreshing marketing collateral. 

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Chemstore Group is Australia's most recognizable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing deliverables like a marketing strategy, graphic design, brochures, advertising, branding, lead generation, website development, direct marketing, signage, digital marketing, social media, LinkedIn lead generation and more to their company.

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Chemstore EDM
Published in Sustainability
Quest Sanctuary Lakes is a nonprofit, aged care organization based in Victoria, Australia. They provide care for older and aging people with a state of the art facility and fully-trained staff to meet the needs of their clients. In order to reach generate leads and grow the business, Quest Sanctuary Lakes hired Marketing Eye as an outsourced marketing agency to build and design a marketing strategy to accomplish their business goals 

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment-style hotel rooms located only 20 mins from the CBD.

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Published in Not for Profit
Tuesday, 11 August 2020 09:53

Visa Global Logisitcs - Logistics

One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.

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Published in Shipping and Logistics
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