Bob Muscat


Standard Access | Building Services
Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.
Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.
Outdoor Adventure Company - Education | Tourism



Jarrett Builders - Building and Construction



Sobel Shipping Network Co., Inc - Logistics | Transportation
Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and money along the way. Sobel provided excellent services, but they needed the appropriate branding and positioning to establish them as a thought leader in the shipping and logistics industry. Most of all, Sobel needed an updated website that reflected their services, expertise, and modern approach to logistics solutions. Sobel partnered with Marketing Eye to make that happen.
Marketing Eye developed a marketing strategy for Sobel to identify their challenges and pain points, allowing our team to develop a deeper understanding of who Sobel is and who they are trying to reach. Marketing Eye worked with Sobel to recreate their current sales deck and sales presentations, giving them a professional and modern style that captured the eye. After that, our team began to develop a plan for their website, rewriting copy, updating the design, and completely redeveloping the entire site itself. Sobel's new website is a modern take on their years of experience, showing their clients exactly how they operate in the complex industry of logistics. When Sobel opened their offices in Chicago and Miami, Marketing Eye leveraged their media relationships to get the appropriate media coverage with a published interview as an appearance from CEO Brian Wills on a major logistics podcast. Marketing Eye continues to develop weekly blog content and social content to continue to build Sobel's brand identity.
Innovent CRM - Technology | CRM





McCredie - Retail - Project Management
McCredie Group specialize in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.
In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.


Abbott Storage Systems - Storage | Technology
Case Study: Enhancing Branding, Collateral, Website, and SEO for Abbott Storage Systems
Client: Abbott Storage Systems
Company Profile: Abbott Storage Systems is a reputable provider of storage solutions based in Australia. With a wide range of products and services, including pallet racking, shelving systems, and warehouse design, Abbott Storage Systems has established itself as a trusted partner for businesses seeking efficient storage and logistics solutions. The company prides itself on delivering high-quality products, exceptional customer service, and innovative storage solutions tailored to clients' specific needs.
Challenge: Branding and Collateral Limitations Abbott Storage Systems faced several challenges related to its branding, collateral materials, website, and search engine optimization (SEO). The company's existing brand identity lacked consistency and failed to effectively convey its expertise and commitment to customer satisfaction. The collateral materials, including brochures and sales presentations, were outdated, unappealing, and did not reflect the company's full range of products and services. Furthermore, Abbott Storage Systems' website had an outdated design, lacked user-friendly features, and had poor search engine visibility, resulting in a limited online presence and missed business opportunities.
Solution: Marketing Eye's Strategic Approach Marketing Eye, a leading marketing consultancy firm, was engaged by Abbott Storage Systems to address the branding, collateral, website, and SEO challenges. The team at Marketing Eye implemented a comprehensive and strategic approach to deliver an effective solution.


Branding Strategy: Marketing Eye conducted a thorough analysis of Abbott Storage Systems' target market, competitors, and brand positioning. Using these insights, they developed a robust branding strategy that aligned with the company's values, vision, and business objectives. The strategy encompassed refining the brand messaging, creating a cohesive visual identity, and establishing brand guidelines to ensure consistency across all marketing materials.
Collateral Development: To enhance Abbott Storage Systems' collateral materials, Marketing Eye created compelling assets that effectively showcased the company's wide range of storage solutions. This involved redesigning brochures, sales presentations, and other marketing collateral with a modern and visually appealing layout. The content was revised to highlight the company's expertise, product quality, and value proposition. The improved collateral materials accurately represented Abbott Storage Systems' capabilities and positioned the company as a leader in the storage industry.
Website Redesign and SEO: Recognizing the importance of a well-designed and search engine optimized website, Marketing Eye revamped Abbott Storage Systems' website to improve its aesthetics, functionality, and user experience. The new website featured a modern design, intuitive navigation, and clear calls-to-action to encourage user engagement and lead generation. In addition, Marketing Eye implemented SEO strategies to enhance the website's visibility on search engines, improving its rankings and driving organic traffic to the site.



Results: Successful Brand Transformation, Improved Collateral, Website, and SEO Through Marketing Eye's strategic approach, Abbott Storage Systems achieved significant improvements in its branding, collateral materials, website, and SEO. The company experienced the following outcomes:
Enhanced Brand Identity: Abbott Storage Systems' revitalized brand identity effectively conveyed its expertise, quality, and commitment to customer satisfaction. The cohesive visual identity and refined brand messaging created a strong and consistent brand image, contributing to increased brand recognition and differentiation in the market.
Improved Collateral Effectiveness: The redesigned collateral materials accurately showcased Abbott Storage Systems' comprehensive range of storage solutions. The updated brochures, sales presentations, and other marketing collateral effectively communicated the company's capabilities, product features, and benefits, enabling more impactful sales conversations and improved customer engagement.
Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, intuitive navigation, and improved functionality. Visitors to the website could easily find relevant information, explore different