Marketing Eye

Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

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Published in Professional Services
Tuesday, 22 December 2020 16:27

Standard Access | Building Services

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

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Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years, the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

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Outdoor Adventure Company

The outdoor adventure company
Published in Education
Based in central Queensland, Jarrett Builders specializes in civil, light commercial and residential construction and renovation. Their vast portfolio boasts a range of civil and complex projects, inclusive of mining sites. As the outsourced marketing department, Marketing Eye coordinated and implemented a marketing strategy that involved new asset creation of marketing collateral pieces like brochures and a website redesign. Further marketing efforts have included continual marketing support, engagement on social media, and content creation for their social media channels.

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Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and money along the way. Sobel provided excellent services, but they needed the appropriate branding and positioning to establish them as a thought leader in the shipping and logistics industry. Most of all, Sobel needed an updated website that reflected their services, expertise, and modern approach to logistics solutions. Sobel partnered with Marketing Eye to make that happen. 

Marketing Eye developed a marketing strategy for Sobel to identify their challenges and pain points, allowing our team to develop a deeper understanding of who Sobel is and who they are trying to reach. Marketing Eye worked with Sobel to recreate their current sales deck and sales presentations, giving them a professional and modern style that captured the eye. After that, our team began to develop a plan for their website, rewriting copy, updating the design, and completely redeveloping the entire site itself. Sobel's new website is a modern take on their years of experience, showing their clients exactly how they operate in the complex industry of logistics. When Sobel opened their offices in Chicago and Miami, Marketing Eye leveraged their media relationships to get the appropriate media coverage with a published interview as an appearance from CEO Brian Wills on a major logistics podcast. Marketing Eye continues to develop weekly blog content and social content to continue to build Sobel's brand identity. 



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Published in Shipping and Logistics
Wednesday, 11 March 2020 17:38

Innovent CRM - Technology | CRM

Innovent is driven by the desire to develop solutions that bring superior functionality and work flow processes to its clients. This is achieved by challenging existing software limitations in order to unleash new and improved solutions that seamlessly integrate into an organisation’s existing work processes. Marketing Eye collaborated with Innovent to create innovate content and design collateral to help them further expand their business and market their solution.

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Published in IT and Biotechnology
Wednesday, 11 March 2020 17:28

McCredie - Retail - Project Management

McCredie Group specialize in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors.  Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.

In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.



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Published in Retail Marketing
Abbott Storage Systems provide turnkey storage solutions to the commercial and industrial market. Marketing Eye worked with Abbott to modernize their collateral to keep with needs of their clients and growing business.