Marketing Eye

Tag: brand - Page 4

I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to do so. I like to listen so I can come back to my desk and write stories about what I have heard.

That is not to say that I don’t do public speaking - I am quite reasonable when on topic - but I am a different kind of storyteller: more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. The Fault in our Stars author John Green says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
Published in Marketing
Monday, 30 March 2015 00:00

How to market sustainability products

The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products.

But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never have a bottled soft drink.
Published in Marketing
Invention may be the mother of all necessity, but when it comes time reinvention is just as important. 

This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
Monday, 16 March 2015 00:00

The power of color to build your brand

I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty.

Since entering the marketing industry, I now have an appreciation of how color influences brand identity.

Published in Marketing
Saturday, 21 February 2015 00:00

What Jennifer Lopez can teach us all

I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. 

I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.

Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.

I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf. 

I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page. 

What I learned:
Published in Marketing
Tuesday, 17 February 2015 00:00

How to develop the story of your brand

Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell stories of how each and every one brings out the best in you.

Your life is your brand. Your business is your brand. And you can direct it in in any way you see fit to deliver your personal message.
Published in Marketing
This week, we did something we never do. We stopped. 

If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do. 

The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
Published in Marketing
Monday, 02 February 2015 00:00

The secret to keeping your clients loyal

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.
Published in Marketing
Wednesday, 05 November 2014 00:00

5 ways to rebuild trust in your brand and image

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Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic groups have been scrutinized this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.

For moderate Muslims, Islamic State is causing an identity catastrophe. They are in crisis management and it seems, at this point, there is no way back.

Published in Marketing
Monday, 03 November 2014 00:00

5 reasons retailers should adopt remarketing

retailers
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.


I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Published in Marketing
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