Marketing Eye

Tag: brand trust

In any business, aligning your brand purpose with every customer interaction is essential for building trust and loyalty. Customer trust and brand loyalty are not just buzzwords; they are the foundation of a sustainable and thriving business. Let's explore how you can effectively integrate your brand purpose into every facet of customer interaction.

Published in Expert Marketing Blog
In the real estate industry, brands are similar to the properties they represent. Think of them as the cornerstone for a network of interconnected businesses, each operating within the broader context of a larger brand identity. Just as in any delicate architectural design, understanding when to rely on the parent brand and when to let your own brand identity take the spotlight is the key to success.
Published in Marketing

When we think of successful branding, there are many different aspects and ideas that come to mind. Personalization should always be one of these things that comes to mind, but it's very easy to get stuck. One of the easiest ways to personalize your brand while still resonating and engaging with your audience is storytelling. Learn many different ways on how to introduce storytelling into your branding and marketing plans.

Published in Marketing

In today's competitive market place, companies are finding it more crucial and more critical to establishing their brand and making sure it fits their image. With so much competition spanning across almost all sectors, companies are forced to step up their game in a sense a stick out of the crowd. Members of the current generation show increased the placement of value of a companies brand and what it stands for. Deciding how to rebrand your company can be a daunting task. Especially if your company has experienced some rough patches along the way, there are many things to be done and ideas to be considered during the process. Here are five steps that along with other practices, should have your company in a good starting with its branding.

Published in Marketing
Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.