Tag: Brand Story
  Wednesday, 15 May 2019 10:22  
Selling Your Story: How to Get Consumers to BUY Into Your Brand
 “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall 
 Published in Marketing 
  Wednesday, 27 February 2019 12:59  
The Millennial Connection...What's Your Story?
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.
 Published in Culture