Marketing Eye

Displaying items by tag: Brand Story

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall
Published in Marketing
Wednesday, 27 February 2019 12:59

The Millennial Connection...What's Your Story?

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.

Published in Culture