Marketing Eye

Tag: brand reputation

Thursday, 04 December 2014 00:00

Why Black Fridays are black days for marketing

Black Friday is an example of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings as they fall just to get to the deal quicker, ugly language and uglier behavior all in the name of a bargain.

After Thanksgiving, a holiday in which life is celebrated, it seems life is once again commoditised, the thanks is forgotten and the giving expected not earned.
Published in Marketing