Tag: brand recognition
The Importance of Visual Branding: How to Create a Strong Visual Identity for Your Brand
Visual branding is the process of creating a visual identity for a brand that includes its logo, color palette, typography, imagery, and other visual elements. Any business should have a strong visual identity in order to establish their brand's personality, differentiate themselves from their competitors, and increase brand recognition in the market.
THE VALUE OF GOOD BRANDING
Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.
Below is a list of five of the many values that a good branding strategy will provide your business:
5 mobile marketing campaigns that have been highly successful
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool.
A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to accelerate.