Marketing Eye

Displaying items by tag: brand personality

Thursday, 21 February 2019 15:45

How Can Great Branding Increase Sales?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. 
Published in Marketing
Wednesday, 16 March 2016 14:43

Does Your Brand Stand Out From The Crowd?

Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?
Published in Culture
Friday, 27 August 2010 01:18

Friday… is it really our favourite day?

Friday is the last day of the working week. Many of us spend our entire week willing it to come sooner and when it finally arrives we are not sure quite what to do.